If you are someone who already has a successful woodworking business website and you’re getting quite a bit of orders, then congratulations. You’re one of the few that are able to accomplish something that many of online entrepreneurs and business owners have struggled with for a very long time now.
In fact, it's sad but true that many internet entrepreneurs never manage to turn a profit and make any money in most start ups. That’s how bad things can get to be inside the world of owning an online business. But with that being said, even if you are lucky enough have a successful online business, you should always be aware on how you can take your game to the next level and stay a head of your competition.
You should never be content or settle with staying in one place there is always room to grow. It doesn’t really matter how much you’re making with your woodworking business. There’s always going to be room for more improvement. This should become your mindset.
Having a business on the internet is almost like the life of a shark. If a shark is not continuously swimming around and trying to always be moving forward, it will be slowly dying. The same is true for your business as well. You have to always be continuously pushing forward, experimenting, optimizing, and always be trying to constantly be improving yourself.
Otherwise the rest of the internet businesses aka your competition will in fact catch up with you and it will only a short matter of time before the business you worked so hard for withers and dies. This may seem harsh, disheartening and downright discouraging, but that’s the way things can go in online business.
This is the article that should serve you as a wakeup call. At the very least, these are the six things that you really should look into so you can take your business to the next level of success.
1. First you need to have a great website, you need to begin by investing in a graphics-heavy website template that looks great, has sufficient features and performs fast. Content is king and even if you are or hire the very best copywriter to conjure up all sorts of different and unique product descriptions for your woodworking business, they may still fall flat and not reach the level you want.
The people that are looking for this type of products are looking for clear images to see exactly what your woodworking products look like. So, simply give them what they’re looking for. Invest in the highest-quality camera and get familiar with some basic digital design apps you can get so that your skills can stand out and be showcased to the world.
2. Is your site responsive enough?
Second, let's make sure your that website is fully mobile-friendly. According to the most recent marketing surveys taken, at least 60% of online shoppers and customers view websites through a cell phone or other mobile device. If you're thinking this is high, just wait. It’s going to get much much higher in the near future.
According to many estimates from top companies, soon 90% of all the online traffic will be coming through some sort of mobile-device like a smart-phone or tablet. This will be your opportunity to make sure that your website is completely mobile friendly no matter the screen your audience uses to check out your online business.
3. Content is king
Third, you need to start investing in the biggest quality content marketing you can have. While your need for having the highest quality photos is an obvious no-brainer, you also have to be investing in high quality words as well. Content marketing is not only just about show casing your products in the best possible light, but you also will be reaching out to people who also talk about your type of product or niche.
Start by reaching out to the influencers in your niche. Get them a sample and them to see the value that your product brings to the table. Otherwise, your brand could possibly remain isolated without an outside push.
Believe it or not, there are many many people out there who have been already blogging about woodworking products and designs. Start by getting on their radar first. Capture their eyeballs and trust through your high quality content marketing.
4. Outsource and delegate.
Fourth, you might want to think about investing in a virtual assistant to save time and for branding outreach. As I mentioned above, there’s a tremendous amount of folks who are looking to learn all about your business. They’re interested in woodworking and in the types of products you produce.
The main problem is you don’t know who they are, and you don’t know what their contact information is. This is where hiring a virtual assistant comes in handy.
By hiring a virtual assistant (Va) from places online, can help you go a long way in getting your brand identity out there so you can spend time to develop the right online relationships and focus on other areas which can translate to better sales and saved time in the future.
5. Are you on social media?
The fifth point that you need to keep in mind is that there has to be a close relationship between your online business and your social media presence. Your website cannot be an afterthought or be neglected it should be constantly updated, and you cannot just automate your social media marketing like a simple copy paste routine.
You can’t just be going through the motions. You really have to create an exciting experience both on your website and on your social media accounts a like. Each and every social media platform had it's own personality and style so you need to show off your brand in that way to each one.
6. Get the social proof
Finally, you need to start by leveraging every positive customer experience with your products into a marketing weapon. What does that mean exactly? Every time somebody praises you and sends you an email or message saying that they love your product, ask them for permission to feature that testimonial. Or have them right a review on your site or social page.
Better yet, try asking them in exchange for a discount or a small fee to record a video where they give a favorable testimonial about your product. That’s how you play the influencer game.
These 6 tips if continuously applied will start to work wonders for your woodworking business. Do give them all a try.